The problem: Shanti House is a home for youth
at risk. We had to find a way to receive maximum
exposure for zero budget.
The solution: We recruited the largest advertisers in
Israel to donate the unused margins of their ads as
Results: In 6 months we have managed to reach
Millions with free media valued at $350,000 while
donations are already up 15% vs. previous year.
And the campaign is still going strong…